YouGov plc
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$2.60
FAIR PRICE
$3.85
MARGIN
$1.25
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FPI RATING
Consistent growth trajectory and attractive valuation, but elevated debt levels.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$3.08
Fair price × 0.80
DISTANCE
18.5%
Price to entry level
At the current price of $2.60, YUGVF trades 18.5% below the conservative entry level of $3.08. The stock is currently priced below the 20% margin of safety threshold, indicating a potential value opportunity based on the model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate YUGVF's fair price
YouGov plc's fair price of $3.85 is derived from a blended model that combines DCF analysis (50%), relative valuation against Communication Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $2.60, YUGVF trades 48.1% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting YUGVF's risk profile.
RELATIVE · 30%
Comparing YUGVF's valuation multiples against Communication Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for YUGVF, weighted by recency and analyst accuracy.
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What is the fair price of YUGVF?+
Based on our blended model combining DCF analysis (50%), relative valuation against Communication Services peers (30%), and analyst consensus (20%), the fair price for YouGov plc is $3.85. At the current market price of $2.60, YUGVF trades 48.1% below its calculated fair value.
Is YUGVF overvalued or undervalued?+
YouGov plc is currently undervalued based on our valuation model. The stock trades at $2.60, which is 48.1% below the fair price of $3.85. The P/E ratio of 15.0x is a key metric in the valuation.
What is the margin of safety for YUGVF?+
With a 20% margin of safety applied to the fair price of $3.85, the conservative entry level for YUGVF is $3.08. At the current market price of $2.60, the stock trades 18.5% below this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is YUGVF's fair price updated?+
We update fair price calculations for YUGVF daily after market close. The current fair price of $3.85 incorporates the latest market data and sector multiples.
What factors affect YUGVF's fair price calculation?+
YUGVF's fair price of $3.85 is derived from DCF analysis (50% weight), relative valuation against Communication Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 15.0x, ROE of 7.5%, and dividend yield of 4.71%.
Is YUGVF a good buy right now?+
At $2.60, YUGVF trades 48.1% below our fair value estimate of $3.85. The stock is currently undervalued. ROE stands at 7.5% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does YUGVF pay dividends?+
YUGVF has a dividend yield of 4.71%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.