Apple Inc.
AAPL
FAIR PRICE VALUATION
Updated March 11, 2026
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$260.80
FAIR PRICE
$193.06
MARGIN
$67.74
P/E Ratio
33.2x
Div. Yield
0.44%
ROE
157.4%
Market Cap
$3.94T
Mega-cap
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KEY FACTS
CEO
Tim Cook
FOUNDED
1976
HEADQUARTERS
Cupertino, CA
SECTOR
Technology
EXCHANGE
NASDAQ
METHODOLOGY
How we calculate AAPL's fair price
Apple Inc.'s fair price of $193.06 is derived from a blended model that combines DCF analysis (50%), relative valuation against Technology peers (30%), and analyst consensus (20%). At the current market price of $260.80, AAPL trades 35.1% above its calculated fair value. The stock's P/E of 33.2x compares to a Technology sector average of 28.5x, representing a premium to peers.
DCF MODEL · 50%
Discounted cash flow analysis based on projected free cash flows, discounted at a rate reflecting AAPL's risk profile.
RELATIVE · 30%
Comparing AAPL's P/E of 33.2x against the Technology sector average of 28.5x.
ANALYST · 20%
Aggregated analyst price targets for AAPL, weighted by recency and analyst accuracy.
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What is the fair price of AAPL?+
Based on our blended model combining DCF analysis (50%), relative valuation against Technology peers (30%), and analyst consensus (20%), the fair price for Apple Inc. is $193.06. At the current market price of $260.80, AAPL trades 35.1% above its calculated fair value.
Is AAPL overvalued or undervalued?+
Apple Inc. is currently overvalued based on our valuation model. The stock trades at $260.80, which is 35.1% above the fair price of $193.06. The P/E ratio of 33.2x represents a 16.5% premium to the Technology sector average of 28.5x.
How often is AAPL's fair price updated?+
We update fair price calculations for AAPL daily after market close. The current fair price of $193.06 was last updated on March 11, 2026, incorporating the latest price of $260.80 and sector multiples.
What factors affect AAPL's fair price calculation?+
AAPL's fair price of $193.06 is derived from DCF analysis (50% weight), relative valuation against Technology peers at 28.5x P/E (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 33.2x, ROE of 157.4%, and dividend yield of 0.44%.
Is AAPL a good buy right now?+
At $260.80, AAPL trades 35.1% above our fair value estimate of $193.06. The stock is currently overvalued. P/E of 33.2x compares to sector average of 28.5x. ROE stands at 157.4% (exceptional).
How does AAPL P/E compare to its sector?+
AAPL's P/E ratio of 33.2x is 16.5% higher than the Technology sector average of 28.5x. This represents a premium valuation relative to peers in the sector.
Does AAPL pay dividends?+
AAPL has a dividend yield of 0.44%, which is below the Technology sector average of 1.2%.
What is AAPL's return on equity?+
AAPL has a return on equity (ROE) of 157.4%, which is classified as exceptional. This compares to the Technology sector average ROE of 24.5%, making AAPL's ROE above sector average.
How does AAPL compare to NVDA?+
AAPL trades at 35.1% above fair value with P/E of 33.2x, while NVDA trades at 27.0% above fair value with P/E of 58.7x. AAPL's ROE of 157.4% compares to NVDA's 119.2%.