Rush Enterprises
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$72.31
FAIR PRICE
$63.71
MARGIN
$8.60
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FPI RATING
Stable earnings and revenue, but weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$50.97
Fair price × 0.80
DISTANCE
29.5%
Price to entry level
At the current price of $72.31, RUSHA trades 29.5% above the conservative entry level of $50.97. This entry level represents a 20% margin of safety below the calculated fair price of $63.71 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate RUSHA's fair price
Rush Enterprises's fair price of $63.71 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Cyclical peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $72.31, RUSHA trades 11.9% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting RUSHA's risk profile.
RELATIVE · 30%
Comparing RUSHA's valuation multiples against Consumer Cyclical peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for RUSHA, weighted by recency and analyst accuracy.
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Want to test your own assumptions? Use our free calculators to estimate RUSHA's fair value with your own inputs.
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What is the fair price of RUSHA?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%), the fair price for Rush Enterprises is $63.71. At the current market price of $72.31, RUSHA trades 11.9% above its calculated fair value.
Is RUSHA overvalued or undervalued?+
Rush Enterprises is currently overvalued based on our valuation model. The stock trades at $72.31, which is 11.9% above the fair price of $63.71. The P/E ratio of 21.7x is a key metric in the valuation.
What is the margin of safety for RUSHA?+
With a 20% margin of safety applied to the fair price of $63.71, the conservative entry level for RUSHA is $50.97. At the current market price of $72.31, the stock trades 29.5% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is RUSHA's fair price updated?+
We update fair price calculations for RUSHA daily after market close. The current fair price of $63.71 incorporates the latest market data and sector multiples.
What factors affect RUSHA's fair price calculation?+
RUSHA's fair price of $63.71 is derived from DCF analysis (50% weight), relative valuation against Consumer Cyclical peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 21.7x, ROE of 12.0%, and dividend yield of 1.04%.
Is RUSHA a good buy right now?+
At $72.31, RUSHA trades 11.9% above our fair value estimate of $63.71. The stock is currently overvalued. ROE stands at 12.0% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does RUSHA pay dividends?+
RUSHA has a dividend yield of 1.04%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.