Prudential plc
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$10.80
FAIR PRICE
$17.03
MARGIN
$6.23
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FPI RATING
High-quality fundamentals and attractive valuation, but volatile earnings pattern and weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$13.62
Fair price × 0.80
DISTANCE
26.1%
Price to entry level
At the current price of $10.80, PRU.DE trades 26.1% below the conservative entry level of $13.62. The stock is currently priced below the 20% margin of safety threshold, indicating a potential value opportunity based on the model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate PRU.DE's fair price
Prudential plc's fair price of $17.03 is derived from a blended model that combines DCF analysis (50%), relative valuation against Financial Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $10.80, PRU.DE trades 57.7% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting PRU.DE's risk profile.
RELATIVE · 30%
Comparing PRU.DE's valuation multiples against Financial Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for PRU.DE, weighted by recency and analyst accuracy.
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Want to test your own assumptions? Use our free calculators to estimate PRU.DE's fair value with your own inputs.
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Explore on BuliosFAQ
What is the fair price of PRU.DE?+
Based on our blended model combining DCF analysis (50%), relative valuation against Financial Services peers (30%), and analyst consensus (20%), the fair price for Prudential plc is $17.03. At the current market price of $10.80, PRU.DE trades 57.7% below its calculated fair value.
Is PRU.DE overvalued or undervalued?+
Prudential plc is currently undervalued based on our valuation model. The stock trades at $10.80, which is 57.7% below the fair price of $17.03. The P/E ratio of 8.0x is a key metric in the valuation.
What is the margin of safety for PRU.DE?+
With a 20% margin of safety applied to the fair price of $17.03, the conservative entry level for PRU.DE is $13.62. At the current market price of $10.80, the stock trades 26.1% below this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is PRU.DE's fair price updated?+
We update fair price calculations for PRU.DE daily after market close. The current fair price of $17.03 incorporates the latest market data and sector multiples.
What factors affect PRU.DE's fair price calculation?+
PRU.DE's fair price of $17.03 is derived from DCF analysis (50% weight), relative valuation against Financial Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 8.0x, and dividend yield of 2.12%.
Is PRU.DE a good buy right now?+
At $10.80, PRU.DE trades 57.7% below our fair value estimate of $17.03. The stock is currently undervalued. Fair Price Index provides valuation data — always do your own research before investing.
Does PRU.DE pay dividends?+
PRU.DE has a dividend yield of 2.12%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.