Priority Technology Holdings, Inc.
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$5.00
FAIR PRICE
$7.22
MARGIN
$2.22
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FPI RATING
Attractive valuation and consistent growth trajectory, but below-average fundamental quality and weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$5.78
Fair price × 0.80
DISTANCE
15.5%
Price to entry level
At the current price of $5.00, PRTHU trades 15.5% below the conservative entry level of $5.78. The stock is currently priced below the 20% margin of safety threshold, indicating a potential value opportunity based on the model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate PRTHU's fair price
Priority Technology Holdings, Inc.'s fair price of $7.22 is derived from a blended model that combines DCF analysis (50%), relative valuation against Technology peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $5.00, PRTHU trades 44.4% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting PRTHU's risk profile.
RELATIVE · 30%
Comparing PRTHU's valuation multiples against Technology peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for PRTHU, weighted by recency and analyst accuracy.
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What is the fair price of PRTHU?+
Based on our blended model combining DCF analysis (50%), relative valuation against Technology peers (30%), and analyst consensus (20%), the fair price for Priority Technology Holdings, Inc. is $7.22. At the current market price of $5.00, PRTHU trades 44.4% below its calculated fair value.
Is PRTHU overvalued or undervalued?+
Priority Technology Holdings, Inc. is currently undervalued based on our valuation model. The stock trades at $5.00, which is 44.4% below the fair price of $7.22. The P/E ratio of 7.4x is a key metric in the valuation.
What is the margin of safety for PRTHU?+
With a 20% margin of safety applied to the fair price of $7.22, the conservative entry level for PRTHU is $5.78. At the current market price of $5.00, the stock trades 15.5% below this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is PRTHU's fair price updated?+
We update fair price calculations for PRTHU daily after market close. The current fair price of $7.22 incorporates the latest market data and sector multiples.
What factors affect PRTHU's fair price calculation?+
PRTHU's fair price of $7.22 is derived from DCF analysis (50% weight), relative valuation against Technology peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 7.4x, ROE of -43.2%.
Is PRTHU a good buy right now?+
At $5.00, PRTHU trades 44.4% below our fair value estimate of $7.22. The stock is currently undervalued. ROE stands at -43.2% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does PRTHU pay dividends?+
PRTHU does not currently pay a dividend.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.