PROG Holdings, Inc.
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$36.24
FAIR PRICE
$42.45
MARGIN
$6.21
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FPI RATING
Attractive valuation and low debt levels, but weak profitability margins and volatile earnings pattern.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$33.96
Fair price × 0.80
DISTANCE
6.3%
Price to entry level
At the current price of $36.24, PRG trades 6.3% above the conservative entry level of $33.96. This entry level represents a 20% margin of safety below the calculated fair price of $42.45 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate PRG's fair price
PROG Holdings, Inc.'s fair price of $42.45 is derived from a blended model that combines DCF analysis (50%), relative valuation against Industrials peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $36.24, PRG trades 17.1% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting PRG's risk profile.
RELATIVE · 30%
Comparing PRG's valuation multiples against Industrials peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for PRG, weighted by recency and analyst accuracy.
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What is the fair price of PRG?+
Based on our blended model combining DCF analysis (50%), relative valuation against Industrials peers (30%), and analyst consensus (20%), the fair price for PROG Holdings, Inc. is $42.45. At the current market price of $36.24, PRG trades 17.1% below its calculated fair value.
Is PRG overvalued or undervalued?+
PROG Holdings, Inc. is currently undervalued based on our valuation model. The stock trades at $36.24, which is 17.1% below the fair price of $42.45. The P/E ratio of 9.1x is a key metric in the valuation.
What is the margin of safety for PRG?+
With a 20% margin of safety applied to the fair price of $42.45, the conservative entry level for PRG is $33.96. At the current market price of $36.24, the stock trades 6.3% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is PRG's fair price updated?+
We update fair price calculations for PRG daily after market close. The current fair price of $42.45 incorporates the latest market data and sector multiples.
What factors affect PRG's fair price calculation?+
PRG's fair price of $42.45 is derived from DCF analysis (50% weight), relative valuation against Industrials peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 9.1x, ROE of 24.5%, and dividend yield of 1.48%.
Is PRG a good buy right now?+
At $36.24, PRG trades 17.1% below our fair value estimate of $42.45. The stock is currently undervalued. ROE stands at 24.5% (strong). Fair Price Index provides valuation data — always do your own research before investing.
Does PRG pay dividends?+
PRG has a dividend yield of 1.48%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.