The Kroger Co.
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$68.03
FAIR PRICE
$52.54
MARGIN
$15.49
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FPI RATING
Stable earnings and revenue, but below-average fundamental quality and limited growth momentum.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$42.03
Fair price × 0.80
DISTANCE
38.2%
Price to entry level
At the current price of $68.03, KR trades 38.2% above the conservative entry level of $42.03. This entry level represents a 20% margin of safety below the calculated fair price of $52.54 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate KR's fair price
The Kroger Co.'s fair price of $52.54 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Defensive peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $68.03, KR trades 22.8% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting KR's risk profile.
RELATIVE · 30%
Comparing KR's valuation multiples against Consumer Defensive peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for KR, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate KR's fair value with your own inputs.
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What is the fair price of KR?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Defensive peers (30%), and analyst consensus (20%), the fair price for The Kroger Co. is $52.54. At the current market price of $68.03, KR trades 22.8% above its calculated fair value.
Is KR overvalued or undervalued?+
The Kroger Co. is currently overvalued based on our valuation model. The stock trades at $68.03, which is 22.8% above the fair price of $52.54. The P/E ratio of 43.7x is a key metric in the valuation.
What is the margin of safety for KR?+
With a 20% margin of safety applied to the fair price of $52.54, the conservative entry level for KR is $42.03. At the current market price of $68.03, the stock trades 38.2% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is KR's fair price updated?+
We update fair price calculations for KR daily after market close. The current fair price of $52.54 incorporates the latest market data and sector multiples.
What factors affect KR's fair price calculation?+
KR's fair price of $52.54 is derived from DCF analysis (50% weight), relative valuation against Consumer Defensive peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 43.7x, ROE of 13.0%, and dividend yield of 2.57%.
Is KR a good buy right now?+
At $68.03, KR trades 22.8% above our fair value estimate of $52.54. The stock is currently overvalued. ROE stands at 13.0% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does KR pay dividends?+
KR has a dividend yield of 2.57%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.