Alphabet
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$342.32
FAIR PRICE
$267.08
MARGIN
$75.24
FPI RATING
Strong profitability and low debt levels, but expensive valuation relative to fundamentals.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$213.66
Fair price × 0.80
DISTANCE
37.6%
Price to entry level
At the current price of $342.32, GOOG trades 37.6% above the conservative entry level of $213.66. This entry level represents a 20% margin of safety below the calculated fair price of $267.08 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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KEY FACTS
CEO
Sundar Pichai
COUNTRY
US
HEADQUARTERS
Mountain View
SECTOR
Communication Services
EXCHANGE
NASDAQ
METHODOLOGY
How we calculate GOOG's fair price
Alphabet's fair price of $267.08 is derived from a blended model that combines DCF analysis (50%), relative valuation against Communication Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $342.32, GOOG trades 22.0% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting GOOG's risk profile.
RELATIVE · 30%
Comparing GOOG's valuation multiples against Communication Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for GOOG, weighted by recency and analyst accuracy.
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What is the fair price of GOOG?+
Based on our blended model combining DCF analysis (50%), relative valuation against Communication Services peers (30%), and analyst consensus (20%), the fair price for Alphabet is $267.08. At the current market price of $342.32, GOOG trades 22.0% above its calculated fair value.
Is GOOG overvalued or undervalued?+
Alphabet is currently overvalued based on our valuation model. The stock trades at $342.32, which is 22.0% above the fair price of $267.08. The P/E ratio of 31.2x is a key metric in the valuation.
What is the margin of safety for GOOG?+
With a 20% margin of safety applied to the fair price of $267.08, the conservative entry level for GOOG is $213.66. At the current market price of $342.32, the stock trades 37.6% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is GOOG's fair price updated?+
We update fair price calculations for GOOG daily after market close. The current fair price of $267.08 incorporates the latest market data and sector multiples.
What factors affect GOOG's fair price calculation?+
GOOG's fair price of $267.08 is derived from DCF analysis (50% weight), relative valuation against Communication Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 31.2x, ROE of 35.0%, and dividend yield of 0.25%.
Is GOOG a good buy right now?+
At $342.32, GOOG trades 22.0% above our fair value estimate of $267.08. The stock is currently overvalued. ROE stands at 35.0% (exceptional). Fair Price Index provides valuation data — always do your own research before investing.
Does GOOG pay dividends?+
GOOG has a dividend yield of 0.25%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.