Alphabet
GOOG is overvalued
NASDAQ · Communication Services
FAIR PRICE
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
$319.09
MARKET PRICE
$239.19
FAIR PRICE
$79.90
MARGIN
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Where does the market buy GOOG?
20 investors have set their maximum buying price for GOOG. The community median and buy zone are live — in the Fair Price Index app.
COMMUNITY MEDIAN
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BUYERS AT TODAY'S PRICE
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FPI RATING
Strong profitability and low debt levels, but expensive valuation relative to fundamentals.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$191.35
Fair price × 0.80
DISTANCE
40.0%
Price to entry level
At the current price of $319.09, GOOG trades 40.0% above the conservative entry level of $191.35. This entry level represents a 20% margin of safety below the calculated fair price of $239.19 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
SYNCING FEED ▌
P/E RATIO HISTORY
SYNCING FEED ▌
METHODOLOGY
How we calculate GOOG's fair price
Alphabet's fair price of $239.19 is derived from a blended model that combines DCF analysis (50%), relative valuation against Communication Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $319.09, GOOG trades 25.0% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting GOOG's risk profile.
RELATIVE · 30%
Comparing GOOG's valuation multiples against Communication Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for GOOG, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate GOOG's fair value with your own inputs.
GOOG DCF Calculator
Pre-filled with GOOG's real free cash flow and share count — set your own growth and discount rate to calculate intrinsic value.
Graham Number
Enter GOOG's EPS and book value to see the maximum price Benjamin Graham would pay for this stock.
P/E Ratio Calculator
Check how much investors pay per dollar of GOOG's earnings and compare it against sector benchmarks.
EV/EBITDA Calculator
Compare GOOG against peers on a debt-adjusted basis using enterprise value and EBITDA.
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What is the fair price of GOOG?+
Based on our blended model combining DCF analysis (50%), relative valuation against Communication Services peers (30%), and analyst consensus (20%), the fair price for Alphabet is $239.19. At the current market price of $319.09, GOOG trades 25.0% above its calculated fair value.
Is GOOG overvalued or undervalued?+
Alphabet is currently overvalued based on our valuation model. The stock trades at $319.09, which is 25.0% above the fair price of $239.19. The P/E ratio of 29.1x is a key metric in the valuation.
What is the margin of safety for GOOG?+
With a 20% margin of safety applied to the fair price of $239.19, the conservative entry level for GOOG is $191.35. At the current market price of $319.09, the stock trades 40.0% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is GOOG's fair price updated?+
We update fair price calculations for GOOG daily after market close. The current fair price of $239.19 incorporates the latest market data and sector multiples.
What factors affect GOOG's fair price calculation?+
GOOG's fair price of $239.19 is derived from DCF analysis (50% weight), relative valuation against Communication Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 29.1x, ROE of 29.3%, and dividend yield of 0.27%.
Is GOOG a good buy right now?+
At $319.09, GOOG trades 25.0% above our fair value estimate of $239.19. The stock is currently overvalued. ROE stands at 29.3% (exceptional). Fair Price Index provides valuation data — always do your own research before investing.
Does GOOG pay dividends?+
GOOG has a dividend yield of 0.27%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.