Alphabet Inc.
GOOG
FAIR PRICE VALUATION
Updated March 11, 2026
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$306.90
FAIR PRICE
$199.86
MARGIN
$107.04
P/E Ratio
24.1x
Div. Yield
0.42%
ROE
32.8%
Market Cap
$1.88T
Mega-cap
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KEY FACTS
CEO
Sundar Pichai
FOUNDED
1998
HEADQUARTERS
Mountain View, CA
SECTOR
Technology
EXCHANGE
NASDAQ
METHODOLOGY
How we calculate GOOG's fair price
Alphabet Inc.'s fair price of $199.86 is derived from a blended model that combines DCF analysis (50%), relative valuation against Technology peers (30%), and analyst consensus (20%). At the current market price of $306.90, GOOG trades 53.6% above its calculated fair value. The stock's P/E of 24.1x compares to a Technology sector average of 28.5x, representing a discount to peers.
DCF MODEL · 50%
Discounted cash flow analysis based on projected free cash flows, discounted at a rate reflecting GOOG's risk profile.
RELATIVE · 30%
Comparing GOOG's P/E of 24.1x against the Technology sector average of 28.5x.
ANALYST · 20%
Aggregated analyst price targets for GOOG, weighted by recency and analyst accuracy.
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What is the fair price of GOOG?+
Based on our blended model combining DCF analysis (50%), relative valuation against Technology peers (30%), and analyst consensus (20%), the fair price for Alphabet Inc. is $199.86. At the current market price of $306.90, GOOG trades 53.6% above its calculated fair value.
Is GOOG overvalued or undervalued?+
Alphabet Inc. is currently overvalued based on our valuation model. The stock trades at $306.90, which is 53.6% above the fair price of $199.86. The P/E ratio of 24.1x represents a 15.4% discount to the Technology sector average of 28.5x.
How often is GOOG's fair price updated?+
We update fair price calculations for GOOG daily after market close. The current fair price of $199.86 was last updated on March 11, 2026, incorporating the latest price of $306.90 and sector multiples.
What factors affect GOOG's fair price calculation?+
GOOG's fair price of $199.86 is derived from DCF analysis (50% weight), relative valuation against Technology peers at 28.5x P/E (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 24.1x, ROE of 32.8%, and dividend yield of 0.42%.
Is GOOG a good buy right now?+
At $306.90, GOOG trades 53.6% above our fair value estimate of $199.86. The stock is currently overvalued. P/E of 24.1x compares to sector average of 28.5x. ROE stands at 32.8% (exceptional).
How does GOOG P/E compare to its sector?+
GOOG's P/E ratio of 24.1x is 15.4% lower than the Technology sector average of 28.5x. This represents a discount valuation relative to peers in the sector.
Does GOOG pay dividends?+
GOOG has a dividend yield of 0.42%, which is below the Technology sector average of 1.2%.
What is GOOG's return on equity?+
GOOG has a return on equity (ROE) of 32.8%, which is classified as exceptional. This compares to the Technology sector average ROE of 24.5%, making GOOG's ROE above sector average.
How does GOOG compare to AAPL?+
GOOG trades at 53.6% above fair value with P/E of 24.1x, while AAPL trades at 35.1% above fair value with P/E of 33.2x. GOOG's ROE of 32.8% compares to AAPL's 157.4%.