Deluxe
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$30.14
FAIR PRICE
$29.78
MARGIN
$0.36
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FPI RATING
Attractive valuation, but elevated debt levels and below-average fundamental quality.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$23.82
Fair price × 0.80
DISTANCE
21.0%
Price to entry level
At the current price of $30.14, DLX trades 21.0% above the conservative entry level of $23.82. This entry level represents a 20% margin of safety below the calculated fair price of $29.78 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate DLX's fair price
Deluxe's fair price of $29.78 is derived from a blended model that combines DCF analysis (50%), relative valuation against Communication Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $30.14, DLX trades 1.2% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting DLX's risk profile.
RELATIVE · 30%
Comparing DLX's valuation multiples against Communication Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for DLX, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate DLX's fair value with your own inputs.
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What is the fair price of DLX?+
Based on our blended model combining DCF analysis (50%), relative valuation against Communication Services peers (30%), and analyst consensus (20%), the fair price for Deluxe is $29.78. At the current market price of $30.14, DLX trades 1.2% above its calculated fair value.
Is DLX overvalued or undervalued?+
Deluxe is currently fair based on our valuation model. The stock trades at $30.14, which is 1.2% above the fair price of $29.78. The P/E ratio of 13.5x is a key metric in the valuation.
What is the margin of safety for DLX?+
With a 20% margin of safety applied to the fair price of $29.78, the conservative entry level for DLX is $23.82. At the current market price of $30.14, the stock trades 21.0% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is DLX's fair price updated?+
We update fair price calculations for DLX daily after market close. The current fair price of $29.78 incorporates the latest market data and sector multiples.
What factors affect DLX's fair price calculation?+
DLX's fair price of $29.78 is derived from DCF analysis (50% weight), relative valuation against Communication Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 13.5x, ROE of 7.1%, and dividend yield of 3.98%.
Is DLX a good buy right now?+
At $30.14, DLX trades 1.2% above our fair value estimate of $29.78. The stock is currently fair. ROE stands at 7.1% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does DLX pay dividends?+
DLX has a dividend yield of 3.98%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.