Amazon
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$263.99
FAIR PRICE
$200.13
MARGIN
$63.86
FPI RATING
Low debt levels, but weak profitability margins and expensive valuation relative to fundamentals.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$160.10
Fair price × 0.80
DISTANCE
39.4%
Price to entry level
At the current price of $263.99, AMZN trades 39.4% above the conservative entry level of $160.10. This entry level represents a 20% margin of safety below the calculated fair price of $200.13 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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KEY FACTS
CEO
Andrew R. Jassy
COUNTRY
US
HEADQUARTERS
Seattle
SECTOR
Consumer Cyclical
EXCHANGE
NASDAQ
METHODOLOGY
How we calculate AMZN's fair price
Amazon's fair price of $200.13 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Cyclical peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $263.99, AMZN trades 24.2% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting AMZN's risk profile.
RELATIVE · 30%
Comparing AMZN's valuation multiples against Consumer Cyclical peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for AMZN, weighted by recency and analyst accuracy.
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What is the fair price of AMZN?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%), the fair price for Amazon is $200.13. At the current market price of $263.99, AMZN trades 24.2% above its calculated fair value.
Is AMZN overvalued or undervalued?+
Amazon is currently overvalued based on our valuation model. The stock trades at $263.99, which is 24.2% above the fair price of $200.13. The P/E ratio of 35.6x is a key metric in the valuation.
What is the margin of safety for AMZN?+
With a 20% margin of safety applied to the fair price of $200.13, the conservative entry level for AMZN is $160.10. At the current market price of $263.99, the stock trades 39.4% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is AMZN's fair price updated?+
We update fair price calculations for AMZN daily after market close. The current fair price of $200.13 incorporates the latest market data and sector multiples.
What factors affect AMZN's fair price calculation?+
AMZN's fair price of $200.13 is derived from DCF analysis (50% weight), relative valuation against Consumer Cyclical peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 35.6x, ROE of 21.9%.
Is AMZN a good buy right now?+
At $263.99, AMZN trades 24.2% above our fair value estimate of $200.13. The stock is currently overvalued. ROE stands at 21.9% (strong). Fair Price Index provides valuation data — always do your own research before investing.
Does AMZN pay dividends?+
AMZN does not currently pay a dividend.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.