Amazon.com
AMZN
FAIR PRICE VALUATION
Updated March 11, 2026
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$214.30
FAIR PRICE
$146.31
MARGIN
$67.99
P/E Ratio
42.8x
Div. Yield
0%
ROE
22.7%
Market Cap
$2.27T
Mega-cap
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KEY FACTS
CEO
Andy Jassy
FOUNDED
1994
HEADQUARTERS
Seattle, WA
SECTOR
Consumer Cyclical
EXCHANGE
NASDAQ
METHODOLOGY
How we calculate AMZN's fair price
Amazon.com's fair price of $146.31 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%). At the current market price of $214.30, AMZN trades 46.5% above its calculated fair value. The stock's P/E of 42.8x compares to a Consumer Cyclical sector average of 22.1x, representing a premium to peers.
DCF MODEL · 50%
Discounted cash flow analysis based on projected free cash flows, discounted at a rate reflecting AMZN's risk profile.
RELATIVE · 30%
Comparing AMZN's P/E of 42.8x against the Consumer Cyclical sector average of 22.1x.
ANALYST · 20%
Aggregated analyst price targets for AMZN, weighted by recency and analyst accuracy.
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What is the fair price of AMZN?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%), the fair price for Amazon.com is $146.31. At the current market price of $214.30, AMZN trades 46.5% above its calculated fair value.
Is AMZN overvalued or undervalued?+
Amazon.com is currently overvalued based on our valuation model. The stock trades at $214.30, which is 46.5% above the fair price of $146.31. The P/E ratio of 42.8x represents a 93.7% premium to the Consumer Cyclical sector average of 22.1x.
How often is AMZN's fair price updated?+
We update fair price calculations for AMZN daily after market close. The current fair price of $146.31 was last updated on March 11, 2026, incorporating the latest price of $214.30 and sector multiples.
What factors affect AMZN's fair price calculation?+
AMZN's fair price of $146.31 is derived from DCF analysis (50% weight), relative valuation against Consumer Cyclical peers at 22.1x P/E (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 42.8x, ROE of 22.7%, and dividend yield of 0%.
Is AMZN a good buy right now?+
At $214.30, AMZN trades 46.5% above our fair value estimate of $146.31. The stock is currently overvalued. P/E of 42.8x compares to sector average of 22.1x. ROE stands at 22.7% (strong).
How does AMZN P/E compare to its sector?+
AMZN's P/E ratio of 42.8x is 93.7% higher than the Consumer Cyclical sector average of 22.1x. This represents a premium valuation relative to peers in the sector.
Does AMZN pay dividends?+
AMZN does not currently pay a dividend. The Consumer Cyclical sector average dividend yield is 1.8%.
What is AMZN's return on equity?+
AMZN has a return on equity (ROE) of 22.7%, which is classified as strong. This compares to the Consumer Cyclical sector average ROE of 18.2%, making AMZN's ROE above sector average.
How does AMZN compare to AAPL?+
AMZN trades at 46.5% above fair value with P/E of 42.8x, while AAPL trades at 35.1% above fair value with P/E of 33.2x. AMZN's ROE of 22.7% compares to AAPL's 157.4%.