Vera Bradley, Inc.
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$3.99
FAIR PRICE
$2.37
MARGIN
$1.62
P/E Ratio
N/A
Div. Yield
N/A
ROE
-56.7%
Average
Market Cap
$113M
Small-cap
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FPI RATING
Attractive valuation, but volatile earnings pattern and weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$1.90
Fair price × 0.80
DISTANCE
52.5%
Price to entry level
At the current price of $3.99, VRA trades 52.5% above the conservative entry level of $1.90. This entry level represents a 20% margin of safety below the calculated fair price of $2.37 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate VRA's fair price
Vera Bradley, Inc.'s fair price of $2.37 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Cyclical peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $3.99, VRA trades 40.6% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting VRA's risk profile.
RELATIVE · 30%
Comparing VRA's valuation multiples against Consumer Cyclical peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for VRA, weighted by recency and analyst accuracy.
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What is the fair price of VRA?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%), the fair price for Vera Bradley, Inc. is $2.37. At the current market price of $3.99, VRA trades 40.6% above its calculated fair value.
Is VRA overvalued or undervalued?+
Vera Bradley, Inc. is currently overvalued based on our valuation model. The stock trades at $3.99, which is 40.6% above the fair price of $2.37.
What is the margin of safety for VRA?+
With a 20% margin of safety applied to the fair price of $2.37, the conservative entry level for VRA is $1.90. At the current market price of $3.99, the stock trades 52.5% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is VRA's fair price updated?+
We update fair price calculations for VRA daily after market close. The current fair price of $2.37 incorporates the latest market data and sector multiples.
What factors affect VRA's fair price calculation?+
VRA's fair price of $2.37 is derived from DCF analysis (50% weight), relative valuation against Consumer Cyclical peers (30% weight), and analyst consensus (20% weight)., ROE of -56.7%.
Is VRA a good buy right now?+
At $3.99, VRA trades 40.6% above our fair value estimate of $2.37. The stock is currently overvalued. ROE stands at -56.7% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does VRA pay dividends?+
VRA does not currently pay a dividend.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.