Principal Financial Group
PFG is undervalued
NASDAQ · Financial Services
FAIR PRICE
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
$111.59
MARKET PRICE
$167.50
FAIR PRICE
$55.91
MARGIN
COMMUNITY BUY ZONE
UNLOCKS AT 10
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COMMUNITY MEDIAN
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BUYERS AT TODAY'S PRICE
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FPI RATING
Attractive valuation, but limited growth momentum and elevated debt levels.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$134.00
Fair price × 0.80
DISTANCE
20.1%
Price to entry level
At the current price of $111.59, PFG trades 20.1% below the conservative entry level of $134.00. The stock is currently priced below the 20% margin of safety threshold, indicating a potential value opportunity based on the model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
SYNCING FEED ▌
P/E RATIO HISTORY
SYNCING FEED ▌
METHODOLOGY
How we calculate PFG's fair price
Principal Financial Group's fair price of $167.50 is derived from a blended model that combines DCF analysis (50%), relative valuation against Financial Services peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $111.59, PFG trades 50.1% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting PFG's risk profile.
RELATIVE · 30%
Comparing PFG's valuation multiples against Financial Services peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for PFG, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate PFG's fair value with your own inputs.
PFG DCF Calculator
Pre-filled with PFG's real free cash flow and share count — set your own growth and discount rate to calculate intrinsic value.
Graham Number
Enter PFG's EPS and book value to see the maximum price Benjamin Graham would pay for this stock.
P/E Ratio Calculator
Check how much investors pay per dollar of PFG's earnings and compare it against sector benchmarks.
EV/EBITDA Calculator
Compare PFG against peers on a debt-adjusted basis using enterprise value and EBITDA.
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What is the fair price of PFG?+
Based on our blended model combining DCF analysis (50%), relative valuation against Financial Services peers (30%), and analyst consensus (20%), the fair price for Principal Financial Group is $167.50. At the current market price of $111.59, PFG trades 50.1% below its calculated fair value.
Is PFG overvalued or undervalued?+
Principal Financial Group is currently undervalued based on our valuation model. The stock trades at $111.59, which is 50.1% below the fair price of $167.50. The P/E ratio of 15.4x is a key metric in the valuation.
What is the margin of safety for PFG?+
With a 20% margin of safety applied to the fair price of $167.50, the conservative entry level for PFG is $134.00. At the current market price of $111.59, the stock trades 20.1% below this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is PFG's fair price updated?+
We update fair price calculations for PFG daily after market close. The current fair price of $167.50 incorporates the latest market data and sector multiples.
What factors affect PFG's fair price calculation?+
PFG's fair price of $167.50 is derived from DCF analysis (50% weight), relative valuation against Financial Services peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 15.4x, ROE of 13.0%, and dividend yield of 2.86%.
Is PFG a good buy right now?+
At $111.59, PFG trades 50.1% below our fair value estimate of $167.50. The stock is currently undervalued. ROE stands at 13.0% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does PFG pay dividends?+
PFG has a dividend yield of 2.86%.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.