Alaska Air
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$38.99
FAIR PRICE
$58.79
MARGIN
$19.80
P/E Ratio
N/A
Div. Yield
N/A
ROE
-2.9%
Average
Market Cap
$5B
Mid-cap
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FPI RATING
Consistent growth trajectory, but volatile earnings pattern and weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$47.03
Fair price × 0.80
DISTANCE
20.6%
Price to entry level
At the current price of $38.99, ALK trades 20.6% below the conservative entry level of $47.03. The stock is currently priced below the 20% margin of safety threshold, indicating a potential value opportunity based on the model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate ALK's fair price
Alaska Air's fair price of $58.79 is derived from a blended model that combines DCF analysis (50%), relative valuation against Industrials peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $38.99, ALK trades 50.8% below its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting ALK's risk profile.
RELATIVE · 30%
Comparing ALK's valuation multiples against Industrials peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for ALK, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate ALK's fair value with your own inputs.
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Explore on BuliosFAQ
What is the fair price of ALK?+
Based on our blended model combining DCF analysis (50%), relative valuation against Industrials peers (30%), and analyst consensus (20%), the fair price for Alaska Air is $58.79. At the current market price of $38.99, ALK trades 50.8% below its calculated fair value.
Is ALK overvalued or undervalued?+
Alaska Air is currently undervalued based on our valuation model. The stock trades at $38.99, which is 50.8% below the fair price of $58.79.
What is the margin of safety for ALK?+
With a 20% margin of safety applied to the fair price of $58.79, the conservative entry level for ALK is $47.03. At the current market price of $38.99, the stock trades 20.6% below this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is ALK's fair price updated?+
We update fair price calculations for ALK daily after market close. The current fair price of $58.79 incorporates the latest market data and sector multiples.
What factors affect ALK's fair price calculation?+
ALK's fair price of $58.79 is derived from DCF analysis (50% weight), relative valuation against Industrials peers (30% weight), and analyst consensus (20% weight)., ROE of -2.9%.
Is ALK a good buy right now?+
At $38.99, ALK trades 50.8% below our fair value estimate of $58.79. The stock is currently undervalued. ROE stands at -2.9% (average). Fair Price Index provides valuation data — always do your own research before investing.
Does ALK pay dividends?+
ALK does not currently pay a dividend.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.

