Amazon.com, Inc.
FAIR PRICE VALUATION
Updated daily
Model: DCF 50% · Relative 30% · Consensus 20%
MARKET PRICE
$226.30
FAIR PRICE
$112.45
MARGIN
$113.85
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FPI RATING
Consistent growth trajectory and low debt levels, but volatile earnings pattern and weak profitability margins.
Analytical data, not an investment recommendation. Updated daily.
How we calculate this ↗MARGIN OF SAFETY
A 20% margin of safety below fair value — the conservative entry level for risk-aware investors.
SAFETY MARGIN
20%
Below fair value
ENTRY LEVEL
$89.96
Fair price × 0.80
DISTANCE
60.2%
Price to entry level
At the current price of $226.30, AMZ.DE trades 60.2% above the conservative entry level of $89.96. This entry level represents a 20% margin of safety below the calculated fair price of $112.45 — a buffer that accounts for estimation uncertainty in the valuation model.
Margin of safety is a risk management concept, not an investment recommendation. The 20% threshold follows Benjamin Graham's value investing framework. Fair price and entry levels are model-based estimates updated daily. Learn more about Margin of Safety ↗
VALUATION HISTORY
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P/E RATIO HISTORY
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METHODOLOGY
How we calculate AMZ.DE's fair price
Amazon.com, Inc.'s fair price of $112.45 is derived from a blended model that combines DCF analysis (50%), relative valuation against Consumer Cyclical peers using metrics like P/E and EV/EBITDA (30%), and analyst consensus (20%). At the current market price of $226.30, AMZ.DE trades 50.3% above its calculated fair value.
DCF MODEL · 50%
Discounted free cash flow analysis based on projected cash flows, discounted at a rate reflecting AMZ.DE's risk profile.
RELATIVE · 30%
Comparing AMZ.DE's valuation multiples against Consumer Cyclical peers to determine if the stock is over or undervalued relative to its industry.
ANALYST · 20%
Aggregated analyst price targets for AMZ.DE, weighted by recency and analyst accuracy.
TRY IT YOURSELF
Want to test your own assumptions? Use our free calculators to estimate AMZ.DE's fair value with your own inputs.
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What is the fair price of AMZ.DE?+
Based on our blended model combining DCF analysis (50%), relative valuation against Consumer Cyclical peers (30%), and analyst consensus (20%), the fair price for Amazon.com, Inc. is $112.45. At the current market price of $226.30, AMZ.DE trades 50.3% above its calculated fair value.
Is AMZ.DE overvalued or undervalued?+
Amazon.com, Inc. is currently overvalued based on our valuation model. The stock trades at $226.30, which is 50.3% above the fair price of $112.45. The P/E ratio of 37.7x is a key metric in the valuation.
What is the margin of safety for AMZ.DE?+
With a 20% margin of safety applied to the fair price of $112.45, the conservative entry level for AMZ.DE is $89.96. At the current market price of $226.30, the stock trades 60.2% above this entry level. Margin of safety is a risk management concept from Benjamin Graham's value investing framework, not an investment recommendation.
How often is AMZ.DE's fair price updated?+
We update fair price calculations for AMZ.DE daily after market close. The current fair price of $112.45 incorporates the latest market data and sector multiples.
What factors affect AMZ.DE's fair price calculation?+
AMZ.DE's fair price of $112.45 is derived from DCF analysis (50% weight), relative valuation against Consumer Cyclical peers (30% weight), and analyst consensus (20% weight). Key metrics include P/E of 37.7x, ROE of 23.6%.
Is AMZ.DE a good buy right now?+
At $226.30, AMZ.DE trades 50.3% above our fair value estimate of $112.45. The stock is currently overvalued. ROE stands at 23.6% (strong). Fair Price Index provides valuation data — always do your own research before investing.
Does AMZ.DE pay dividends?+
AMZ.DE does not currently pay a dividend.
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Fair Price Index is for informational purposes only and does not constitute investment advice. Fair value calculations are model-based estimates and may not reflect actual market conditions. Always conduct your own research before making investment decisions.

